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One of the most fascinating subjects for copywriters is the subject of hype in a sales letter. Everybody has their own definition of what hype is, which is what makes the subject so fascinating and creates so many discussions on it. We had just one of these discussions recently at the Warrior Forum, started by [...]

I recently read an article about a technology company that the writer said would change the way we use credit cards. It reminded me of the “old days” when the merchant would place the plastic card into a machine which imprinted the credit information on a triplicate receipt (does anyone still use those old things?) [...]

Cork city is a superb shopping destination. The city center is compact and walkable with many of the streets pedestrianized.
The main shopping street in the city is Patrick Street - which is Cork’s main thoroughfare. It runs from Grand Parade in the south to Patrick’s Bridge in the north and has recently been redesigned as [...]

One quick search on the internet for at home business opportunities will reap you million of results.
Everyone seems to have a method to earn you millions of dollars within just a few short weeks. Unless you’re completely gullible, you already know that the only one getting rich quick is the person you’re buying the information [...]

Who’s turning the clock back? Is it the traditionalists who long for the 1950s or is it progressives who want to turn the clock back all the way to the pagan societies of ancient Greece and Rome?
America has always been a liberal progressive society. (I use the word “liberal” in the classic sense of its [...]

If you browse around the internet for 15 minutes or so and look at various sales copies in a range of niche markets, you’ll quickly notice that most people really don’t get what they are doing. They are stumbling around at best and any sales made are only due to the customer’s burning desire to [...]

For small business effective seasonal marketing campaigns can mean real big business. It is after all the busiest season of the year. Almost every business I know takes advantage of some sort of marketing gimmick from Holiday Barbie 2007 to Stocking Stuffers for your pets. When you think about it they are still selling the [...]